ApexChat and Its Live Chat Services

March 27th, 2014

Among all the websites that say your online business is in good hands if you subscribe to their offers, which one do you choose? For all you know, these are just empty claims. Thankfully, you do not have to worry about anything when it comes to ApexChat and its live chat software. This company and the products and services it offers have been reviewed many times by satisfied customers.  Its online chatting software is one of its leading products as it provides online business owners an effective internet marketing strategy. Online communication and live interaction are features that can be used by online businesses as their edge over their competitors.

This article will give you an idea of what exactly ApexChat offers and what kind of live chat software you can use for your online business.

live chatThis company offers what is called as “pay for performance pricing.” Once the product or service is installed on your website, then you are only billed for the sales leads that are sent to you. This means that you will only pay for the each lead generated by the live chat facility. If you are happy with the status of your online business with the current sales leads ApexChat is providing, then you can stay with it or you could choose to upgrade your plan or model depending on your needs. However, if you are not satisfied with what you are getting, then you can stop the service subscription and just pay for the sales leads that were sent to you. There is no long-term contract so you do not have to pay for the unused leads if you decide to stop earlier.

ApexChat also has the “call connect” feature. After initiating the business contact through live chat, the business owner could decide to transfer the visitor or customer to a phone line where they could talk easily and conveniently. It actually is just a choice on the side of the agent or business owner if he wants to transfer the communication from chat to phone. What is good is that the agent is provided with options depending on the demands of the situation.

ApexChat also focuses on online advertisers, therefore achieving its goal of efficient business technique and strategy. The chat software is meant to enhance and develop the correspondence between the agent and the visitor. It also has industry expertise that ensures software adaptability and flexibility in any internet platform. What makes it attractive is that it is proven and tested to perform well in all types of internet settings and templates. ApexChat is also HIPAA compliant therefore ensuring data protection for both sides of the business. It also offers custom branding for partners so that it promotes and advertises the brand and does not divert the interest from the chat provider.

The Unicode system also makes international communications easy and worry-free. If your customer speaks a foreign language, the system translates the letters and symbols into the language the agent is using and in return, the system also translates the message given by the agent into the appropriate language the visitor is using. In addition, live chat has safety features which protect sensitive data such as personal information given by the customer. Secure data abilities ensure the customers that they can transact with confidence and trust to the agents. Also, when a customer is already acting aggressively and belligerently, the agent can simply block the IP address of the customer so that he will not be able to access the live chat server anymore. Equally important is the quality of relationship you will have with your customer. When the customer feels that his concerns are important for the person on the opposite side of the computer, he will more likely stay longer and have a stronger connection with the online business.

All in all, ApexChat is a wonderful solution to all your internet marketing problems. If you have tried all the strategies to make your online business hit the money marks and still you are too far away from the peak, then ApexChat is just the software service provider for you.

Author Bio

ApexChat will develop a custom script (set of canned responses) that will be used by our live chat agents to conduct chats on your behalf. We have processed hundreds of thousands of chats on behalf of thousands of businesses of different types. We have deep insights into what works and what doesn’t.

Why Should You Hire an SEO Services Company?

December 26th, 2013

If you have a website and you want it to gain popularity, you should hire a company that specializes in search engine optimization or SEO. A SEO services company is basically a service provider that makes use of search engine optimization to boost the amount of visitors to a certain website. It does this by acquiring high-ranking placements in the search results pages of search engines.

A SEO services company helps guarantee that a website remains accessible to search engines. It also improves its chances to be found and indexed by these search engines. It aims for this website to rank highly on the search engines, so it will show up on the top of the search results page. As you know, a high ranking can significantly increase your chances of acquiring new customers.

SEOIt is important to choose an SEO services company that offers a wide range of options and packages for search engine optimization. These options and packages should range from one-time fees to monthly subscriptions. You should be able to avail of ongoing customer support, as well. While you can design and set up your own website, you still need the help of an SEO services company to secure your position in the search engines.

Keep in mind that local citations are the most crucial aspect of local search engine optimization. You can be rest assured that the major search engines list your business properly if you have consistent information across social pages and local directories. Reputation management is important too. Your online reputation can make or break your chances of success. A positive reputation is good for your business while a negative reputation can ruin all your hard work.

These days, as you notice, customers mainly rely on the reviews they find on the Internet. Hence, you should hire a company that can provide you with unique services which will let you receive great reviews. Likewise, this company should help you manage negative reviews efficiently. Hiring a company that specializes in search engine optimization will prove to be very useful if you find a lot of destructive reviews about your business or website online.

Getting design services is another reason why you need a company that offers SEO services. If you want your business website to acquire more visitors, it should be pleasing to the eye. It should have an interesting design. As much as possible, you should choose a company that offers custom logo design, custom Web page graphics, social networking site banners, and blog customization among other services.

Of course, you should never forget about branding. Every business owner needs to focus on brand awareness campaigns if they want to succeed. Hiring a company that specializes in SEO services can help you with this. See to it that you choose a company that does not only build presence but online branding, as well. They should excel in brand design, positioning services, and corporate naming.

Furthermore, you can take advantage of SEO audit services when you hire a company that specializes in search engine optimization. This company should do comprehensive SEO audits of your website, including a competitor analysis. They should provide you with a report that includes step by step approaches to improving your website. This is especially beneficial if you are aiming for the topmost ranking in the search engines.

How you can promote your site better with user-generated content

December 24th, 2013

seo marketing6Publishing your own website is easy. With a lot of available web development software and content management systems (Many of them are available for free.), you can design and publish your website in less than an hour.

The major challenge will be the management and maintenance of your website. Popular and successful websites are updated frequently with fresh content, and you can’t do that on your own. Many businesses hire full-time web teams or web management service companies just to keep their sites up and running.

This is why user-generated content or UGC has been gaining popularity in recent years among self-publishers and online businesses alike. UGC includes web articles, videos, images and other materials submitted by online users.

For self-publishers and small businesses, user-generated content is the best marketing strategy as well as a great way to widen your site content.

Benefits
• Market research. When you ask end users to submit content for your site, you get a general picture of what your target market wants and their interests. You can then tailor-fit your site according to these specifications.
• Improved customer relations. UGC makes your site more interactive and makes end users feel empowered. Most users will be attracted to the chance to give you their opinion about your site or your products.
• Better site ranking. Allowing UGC for your site means more content. More content means that search engines will index your pages more frequently and that your site will appear higher in their results page.
Why UGC works
There are a number of reasons why users will be willing to submit content for your site. Here are the most common ones.
• Self-expression and public empowerment. The internet is considered the new media, where people can freely express their ideas and opinions. Online, there is a free exchange of ideas among end users, and many users are willing to share their thoughts to initiate conversations with fellow internet users. This is why blogs and social networking sites have become popular.
• Reward system. Many online businesses offer incentives (money or freebies, among others) in exchange for submitting user-generated content.
• Trustworthy opinion. Public opinion is an important aspect of marketing. Most consumers prefer to hear what other people think of a product or service before they make their purchase.

UGC Criticism Content credibility and quality are the only concerns regarding UGCs.

UGC ideas for your website
If you want to use UGC for your site, here are some ideas:
• Hire bloggers to review and promote your site or product. Blogs are easily the best form of UGC, which can help your site because each blog post is indexed separately by search engines.
• Create online promos or raffles with incentives for participant end users.
• Offer freebies in exchange for reviews or blog sponsorships.
• Create a feedback or survey form page for your site. This will give you a rough idea of how you can improve your site to suit the tastes of your target market.
• Ask for customer reviews on your sites and products.
• Ask for online submissions (with optional compensation) and topic suggestions for your website.
• Publish a wiki or a separate blog site dedicated to promoting your main product website.
• Create social media accounts for your website, so you can actively interact with end users in real-time.
• Don’t just ask for written or text content. Allow users to produce multimedia content for your site—instructional videos, podcasts, and even images would be a great help to improve your site’s interface and online popularity.